Let's start with the basics about you and your sport
Most NIL money comes from local businesses and teammates with skills—not big brands. We built an internal marketplace just for athletes and the easiest way for small businesses to support teams.
Creating economic opportunities out of thin air. Welcome to the athlete economy.
Your teammates have skills. You have skills. Why not do business together? Sell services, team up for deals, build together.
"Logo & Branding Package" by graphic design student-athlete
"Professional Gameday Headshots" by photography athlete
"QB + Top Receiver" bundle deal for brands
Secure Transactions
All payments processed through platform, compliance tracked automatically
Small business? Want to support the team but don't know where to start? Create a "Collective-in-a-Box" in 5 minutes.
Local pizza shop wants to support the O-Line: $5,000 pledge
$5,000 ÷ 12 offensive linemen = $416.67 each
"One team-wide thank you social post" - simple, easy
Compliance, payments, receipts - all automatic
Supporting 12 Offensive Linemen
Total Pledge
$5,000
Per Athlete
$416.67
Deliverable:
"One team photo at Tony's Pizza with thank you caption on Instagram"
Logo design, video editing, social media graphics, photography
Workout plans, position-specific coaching, nutrition guidance
Academic help, SAT/ACT prep, college application essays
Multi-athlete bundles, position group deals, team appearances
Peer-to-Peer Transactions
Athletes doing business with athletes - new money created
Micro-Collectives Created
Small businesses supporting teams the easy way
Athletes Active in Huddle
Platform stickiness through internal economy
Every peer-to-peer transaction is revenue that didn't exist before. We're not just redistributing NIL money—we're creating it.
Athletes don't leave when their teammates, clients, and micro-collectives are all here. Built-in network effects.
Local businesses want to help but find collectives confusing. We make it stupid simple—5 minutes, done.
"I made $800 last month doing logo design for my teammates. This is money I never would have seen without The Huddle. It's like having a side business built into the platform."
Jordan Chen
Graphic Design Student • D2 Soccer
"I wanted to support the football team but had no idea where to start. GamePlan made it so easy—I set up a micro-collective in literally 5 minutes. The athletes were thrilled."
Tony Marino
Owner, Tony's Pizza
Sell your skills to teammates. Support your position group. Build the athlete economy from within.
Secure payments • Automatic compliance • 100% athlete-to-athlete
Stop guessing. Start knowing. The only NIL platform that predicts campaign ROI before you spend a dollar using real conversion data, not vanity metrics.
This is Moneyball for NIL marketing. Data-first. Results-proven. Fortune 500-ready.
"We're spending $50K on NIL and have no idea what we'll get back. It's a complete black box."
"Athlete has 100K followers—but how many will actually click? Buy? Convert? Nobody knows."
"We pick 5 athletes, hope for the best, and pray something works. There's no science to this."
"We used 3 athletes with overlapping audiences. 60% of our budget was redundant spend."
Build your dream roster, see predicted outcomes instantly, optimize before you spend
What do you want to achieve?
Widget sales needed
Total NIL spend available
Add athletes to see real-time predictions
Football • University State • 25K Followers
$2,500
Cost per post
Audience Demo
62% M, 18-24
Avg CTR
3.2%
Conv. Rate
2.8%
Past ROI
4.2x
Basketball • Tech University • 42K Followers
$3,800
Cost per post
Audience Demo
55% F, 18-24
Avg CTR
4.1%
Conv. Rate
3.5%
Past ROI
5.1x
Marcus Johnson and Sarah Williams share 23% of their audience. Consider diversifying to maximize reach and reduce redundant spend.
AI-powered predictions based on real data
Total Campaign Cost
2 athletes × 2 posts each
Projected Unique Reach
Adjusted for 23% overlap
Estimated Clicks
Based on 3.6% avg CTR
Expected Conversions
3.1% conversion rate
Cost Per Click
$6.74
Cost Per Acquisition
$217
Strong Campaign - This roster is projected to deliver 58-65 conversions, falling short of your 500-unit goal. Consider adding 6-8 more athletes to reach target.
Age, gender, location, interests - ensuring perfect brand-audience fit
Real CTR and conversion rates from past campaigns across different verticals
Identifies shared audiences to prevent redundant spend and maximize unique reach
Real engagement vs. bot activity, comment sentiment, audience loyalty
Prediction Accuracy
Our forecasts hit within 10% of actual results
Higher Campaign ROI
Brands using Deal Simulator vs. those who don't
Optimized Spend
Budget saved by eliminating redundant athlete overlap
"We were about to spend $150K on NIL with zero visibility into ROI. The Deal Simulator showed us we'd have 40% audience overlap and projected a 2.1x return. We re-optimized the roster, hit 4.3x ROI, and now NIL is a core part of our Q1 budget. This tool is the only reason we're in NIL."
Jennifer Martinez
VP of Marketing, Fortune 500 Consumer Brand
The only NIL platform that predicts ROI before you spend a dollar. Built for brands who demand data, not hope.
89% prediction accuracy • Used by Fortune 500 brands • $8.7M optimized spend
This isn't a "$10 gift card for watching a video" loyalty program. This is status, access, and power earned through professionalism.
Level up by being reliable, educated, and excellent. Unlock tools and opportunities others can't access.
NIL's biggest issue isn't a lack of deals—it's a lack of reliability
42% of NIL deals are delivered late, frustrating brands and damaging trust
Average payment timeline: 18 days after deliverable approval—unacceptable
Platforms don't reward excellence—everyone gets the same marketplace access
Unreliable users aren't penalized—they drag down the entire ecosystem
Earn Professionalism Points (PP) to unlock exclusive tools, priority access, and premium opportunities
Welcome to the platform! Basic marketplace access to get started.
Access:
You've proven professionalism. Major tools unlock.
All Level 1 Access +
How to Earn:
Elite status. You're the gold standard. Maximum power unlocked.
All Previous Access +
Elite Requirements:
Brands that pay fast and treat athletes well get first access to the best talent.
Exclusive Benefits:
How Brands Earn PP:
Deliver campaign content before the deadline to earn points and build trust.
Bonus: +100 PP for 10 consecutive on-time deliveries
Earn perfect ratings from brands for exceptional work quality.
Maintain 4.8+ avg = 2x PP multiplier
On-Time Delivery Rate
Up from 58% before Pro-Level Certification launched
Average Payment Time
Down from 18 days—brands now compete to pay fast
Athletes at Pro-Level+
Creating a professional ecosystem from within
Not "$10 gift cards"—real power, status, and access. Athletes care about leveling up because it unlocks actual opportunities.
Solves the professionalism problem at scale. Want the AI Agent? Digital Twin? First-in-search? Earn it through excellence.
Unreliable users lose points and access. The platform naturally filters for quality without manual intervention.
Join the Pro-Level athletes earning access, status, and power through professionalism. This isn't loyalty—it's excellence rewarded.
2,847 athletes already Pro-Level+ • 91% on-time delivery rate • 6.2 day avg payment
GamePlan NIL isn't an "NIL platform." It's a state-wide economic development engine that drives local commerce, ensures compliance, and creates measurable impact.
We bypass the vendor game. We partner with states, university systems, and governors to become the official infrastructure.
Your first customer isn't an Athletic Director—it's a University President, State Board of Regents, or Governor's Office
"GamePlan NIL isn't a marketplace—it's your state-wide economic partner"
Universities and states hate NIL's "black box." We provide real-time dashboards showing:
Our automated compliance engine ensures zero NCAA violations:
GamePlan Card data proves NIL supports in-state businesses:
We don't ask to be "an approved vendor." We propose a state-wide partnership:
"Make GamePlan the official, preferred, and integrated platform for every public university in [State]"
Examples: "The Official NIL Platform of the University System of Georgia" or "The State of Texas NIL Economic Engine"
Diversified revenue across the entire ecosystem we've built—not just transaction fees
Universities, Collectives, and "Preferred Partner" Brands pay recurring MRR to access platform tools
Includes: Command Center, AI Co-Pilot, Deal Simulator, Compliance Tools
20-25% commission on all Digital Twin licensing deals—high-margin, infinitely scalable
Example Deal:
No one else has this revenue stream—it's our unique moat
Aggregated, anonymized data from Valuation Engine and ROI Forecaster is incredibly valuable
The "NIL Market Index"—our proprietary dataset no competitor can replicate
Small fees on transactions within the internal economy we've created
0.5% on all card transactions
$50 one-time fee per collective
3% on Huddle marketplace transactions
Low friction, high volume—compounds as ecosystem grows
The automated clearinghouse that makes us indispensable infrastructure
The NIL Command Center isn't just a dashboard—it's an auditable, automated compliance engine that handles everything
Auto-generated, pre-vetted by university compliance
Brand's money held securely until completion
Content Studio verifies athlete's post
Automatic tax calculation and set-aside
Funds distributed, receipts generated
For Universities
Zero compliance risk. Every deal auditable. No manual oversight needed.
For Brands
Peace of mind. Guaranteed NCAA compliance. Insured transactions.
For Athletes
Taxes handled automatically. No surprise IRS bills. Professional infrastructure.
You're not "another NIL platform"—you're state infrastructure. Top-down mandate eliminates vendor competition.
More athletes → more data → better predictions → more brands → more athletes. Self-reinforcing flywheel.
Compliance-as-a-Service makes you indispensable. Universities, brands, and athletes can't operate without you.
By combining top-down state partnerships with V3.0 tools, GamePlan NIL becomes the essential infrastructure for the entire NIL ecosystem.
Trusted by state university systems • 100% compliance guaranteed • $XX million in economic impact tracked
Here's what to expect after you submit your questionnaire
You'll receive an immediate email confirmation that we've received your information. Check your inbox (and spam folder just in case)!
Our team will review your information and create your personalized athlete profile. We'll verify your school and athletic eligibility to ensure compliance.
Once approved, you'll get your login credentials, access to our NIL education portal, and personalized recommendations based on your profile.
Browse brand opportunities, connect with local businesses, and start building your NIL portfolio. Our team is here to support you every step of the way!