Three smiling athletic girl in blue uniform walking together on grassy field after game. Friendly sports female players sharing a moment of laughter and support. Confident teenager team walking arm in arm and enjoying post game conversation.
Athlete Onboarding

Start Your NIL Journey

Tell us about yourself so we can personalize your NIL experience. This quick questionnaire helps us match you with the right opportunities, brands, and resources.

5 Minutes

100% Confidential

Free Profile Setup

Join 10,000+ athletes already maximizing their NIL potential

Step 1 of 5 20% Complete

Personal & Athletic Information

Let's start with the basics about you and your sport

Personal Information

Athletic Information

Social Media Presence

Your social media following helps us match you with relevant brand opportunities

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NIL Goals & Interests

By submitting, you agree to our Terms of Service and Privacy Policy

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INTERNAL ECONOMY

The Huddle

Most NIL money comes from local businesses and teammates with skills—not big brands. We built an internal marketplace just for athletes and the easiest way for small businesses to support teams.

Creating economic opportunities out of thin air. Welcome to the athlete economy.

Peer-to-Peer Marketplace

Your teammates have skills. You have skills. Why not do business together? Sell services, team up for deals, build together.

Design Services

"Logo & Branding Package" by graphic design student-athlete

$150

Photography

"Professional Gameday Headshots" by photography athlete

$75

Team Package

"QB + Top Receiver" bundle deal for brands

$1,200

Secure Transactions

All payments processed through platform, compliance tracked automatically

Micro-Collectives

Small business? Want to support the team but don't know where to start? Create a "Collective-in-a-Box" in 5 minutes.

1
Business Pledges Amount

Local pizza shop wants to support the O-Line: $5,000 pledge

2
Platform Auto-Divides

$5,000 ÷ 12 offensive linemen = $416.67 each

3
Deliverable Set Automatically

"One team-wide thank you social post" - simple, easy

4
We Handle Everything

Compliance, payments, receipts - all automatic

Tony's Pizza O-Line Fund

Supporting 12 Offensive Linemen

ACTIVE

Total Pledge

$5,000

Per Athlete

$416.67

Deliverable:

"One team photo at Tony's Pizza with thank you caption on Instagram"

What Athletes Can Sell in The Huddle

Creative Services

Logo design, video editing, social media graphics, photography

Training Services

Workout plans, position-specific coaching, nutrition guidance

Tutoring

Academic help, SAT/ACT prep, college application essays

Team Packages

Multi-athlete bundles, position group deals, team appearances

The Huddle Impact

$380K+

Peer-to-Peer Transactions

Athletes doing business with athletes - new money created

247

Micro-Collectives Created

Small businesses supporting teams the easy way

89%

Athletes Active in Huddle

Platform stickiness through internal economy

Creates New Money

Every peer-to-peer transaction is revenue that didn't exist before. We're not just redistributing NIL money—we're creating it.

Platform Stickiness

Athletes don't leave when their teammates, clients, and micro-collectives are all here. Built-in network effects.

Small Business Hero

Local businesses want to help but find collectives confusing. We make it stupid simple—5 minutes, done.

"I made $800 last month doing logo design for my teammates. This is money I never would have seen without The Huddle. It's like having a side business built into the platform."

Jordan Chen

Graphic Design Student • D2 Soccer

"I wanted to support the football team but had no idea where to start. GamePlan made it so easy—I set up a micro-collective in literally 5 minutes. The athletes were thrilled."

Tony Marino

Owner, Tony's Pizza

Join The Internal Economy

Sell your skills to teammates. Support your position group. Build the athlete economy from within.

Secure payments • Automatic compliance • 100% athlete-to-athlete

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PREDICTIVE ANALYTICS

The Deal Simulator & ROI Forecaster

Stop guessing. Start knowing. The only NIL platform that predicts campaign ROI before you spend a dollar using real conversion data, not vanity metrics.

This is Moneyball for NIL marketing. Data-first. Results-proven. Fortune 500-ready.

Why Major Brands Avoid NIL

Zero ROI Visibility

"We're spending $50K on NIL and have no idea what we'll get back. It's a complete black box."

Vanity Metrics

"Athlete has 100K followers—but how many will actually click? Buy? Convert? Nobody knows."

Spray & Pray

"We pick 5 athletes, hope for the best, and pray something works. There's no science to this."

Wasted Spend

"We used 3 athletes with overlapping audiences. 60% of our budget was redundant spend."

The Deal Simulator in Action

Build your dream roster, see predicted outcomes instantly, optimize before you spend

1

Define Campaign Goals

What do you want to achieve?

Campaign Goal
Target Conversions

Widget sales needed

Campaign Budget

Total NIL spend available

2

Build Your Athlete Roster

Add athletes to see real-time predictions

Marcus Johnson

Football • University State • 25K Followers

$2,500

Cost per post

Audience Demo

62% M, 18-24

Avg CTR

3.2%

Conv. Rate

2.8%

Past ROI

4.2x

Sarah Williams

Basketball • Tech University • 42K Followers

$3,800

Cost per post

Audience Demo

55% F, 18-24

Avg CTR

4.1%

Conv. Rate

3.5%

Past ROI

5.1x

Audience Overlap Detected

Marcus Johnson and Sarah Williams share 23% of their audience. Consider diversifying to maximize reach and reduce redundant spend.

3

Campaign Forecast

AI-powered predictions based on real data

$12,600

Total Campaign Cost

2 athletes × 2 posts each

51,590

Projected Unique Reach

Adjusted for 23% overlap

1,870

Estimated Clicks

Based on 3.6% avg CTR

58-65

Expected Conversions

3.1% conversion rate

Projected ROI
4.7x

Cost Per Click

$6.74

Cost Per Acquisition

$217

Strong Campaign - This roster is projected to deliver 58-65 conversions, falling short of your 500-unit goal. Consider adding 6-8 more athletes to reach target.

Data We Analyze (Not Just Followers)

Audience Demographics

Age, gender, location, interests - ensuring perfect brand-audience fit

Conversion History

Real CTR and conversion rates from past campaigns across different verticals

Audience Overlap

Identifies shared audiences to prevent redundant spend and maximize unique reach

Engagement Quality

Real engagement vs. bot activity, comment sentiment, audience loyalty

Why Fortune 500 Brands Use This

89%

Prediction Accuracy

Our forecasts hit within 10% of actual results

3.2x

Higher Campaign ROI

Brands using Deal Simulator vs. those who don't

$8.7M

Optimized Spend

Budget saved by eliminating redundant athlete overlap

"We were about to spend $150K on NIL with zero visibility into ROI. The Deal Simulator showed us we'd have 40% audience overlap and projected a 2.1x return. We re-optimized the roster, hit 4.3x ROI, and now NIL is a core part of our Q1 budget. This tool is the only reason we're in NIL."

Jennifer Martinez

VP of Marketing, Fortune 500 Consumer Brand

Stop Guessing. Start Knowing.

The only NIL platform that predicts ROI before you spend a dollar. Built for brands who demand data, not hope.

89% prediction accuracy • Used by Fortune 500 brands • $8.7M optimized spend

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PRO-LEVEL CERTIFICATION

The Rewards Program

This isn't a "$10 gift card for watching a video" loyalty program. This is status, access, and power earned through professionalism.

Level up by being reliable, educated, and excellent. Unlock tools and opportunities others can't access.

The Professionalism Problem

NIL's biggest issue isn't a lack of deals—it's a lack of reliability

Athletes Miss Deadlines

42% of NIL deals are delivered late, frustrating brands and damaging trust

Brands Pay Slowly

Average payment timeline: 18 days after deliverable approval—unacceptable

No Incentive Structure

Platforms don't reward excellence—everyone gets the same marketplace access

No Consequences

Unreliable users aren't penalized—they drag down the entire ecosystem

The Pro-Level Certification Path

Earn Professionalism Points (PP) to unlock exclusive tools, priority access, and premium opportunities

L1

Level 1: Rookie

0-499 PP

Welcome to the platform! Basic marketplace access to get started.

Access:

  • Basic marketplace browsing
  • Apply to public deals
  • Educational modules
UNLOCK
L5

Level 5: Pro-Level Athlete

500-999 PP

You've proven professionalism. Major tools unlock.

All Level 1 Access +

  • AI Agent Unlocked: Pitches you to national brands automatically
  • "Pro-Level" badge on profile
  • Priority deal notifications

How to Earn:

  • Complete educational modules
  • Deliver campaigns on time
  • Earn 5-star ratings from brands
ELITE UNLOCK
L10

Level 10: All-Pro Athlete

1000+ PP

Elite status. You're the gold standard. Maximum power unlocked.

All Previous Access +

  • Digital Twin Licensing: Your AI works 24/7
  • First in Search: Brands see you first, always
  • Exclusive enterprise brand deals
  • Reduced platform fees (8% vs 10%)

Elite Requirements:

  • All certifications completed
  • 100% on-time delivery rate
  • 4.8+ star average rating
  • $10K+ in completed deals
FOR BRANDS

Preferred Partner Brand

500+ PP

Brands that pay fast and treat athletes well get first access to the best talent.

Exclusive Benefits:

  • First-Look Access: See new All-Pro athletes first
  • AI Campaign Co-Pilot: Deal Simulator access
  • "Preferred Partner" badge on profile
  • Priority athlete responses

How Brands Earn PP:

  • +100 PP: Pay within 24 hrs
  • +500 PP: Sponsor ed module
  • +100 PP: 5-star athlete rating

How Athletes Earn Professionalism Points

+50-200 PP

Complete Education

  • Financial Literacy 101: +50 PP
  • Tax Readiness + Bank Link: +100 PP
  • Digital Twin Onboarding: +200 PP
+50 PP

On-Time Delivery

Deliver campaign content before the deadline to earn points and build trust.

Bonus: +100 PP for 10 consecutive on-time deliveries

+100 PP

5-Star Ratings

Earn perfect ratings from brands for exceptional work quality.

Maintain 4.8+ avg = 2x PP multiplier

+25-75 PP

Community Activity

  • Refer an athlete: +25 PP
  • Help teammate in Huddle: +50 PP
  • Mentor new athlete: +75 PP
+200 PP

Milestone Bonuses

  • First $1K earned: +100 PP
  • $10K total earnings: +200 PP
  • 50 deals completed: +300 PP
PENALTIES

Point Deductions

  • Late delivery: -50 PP
  • Low rating (under 3 stars): -75 PP
  • Contract breach: -200 PP

The Behavioral Impact

91%

On-Time Delivery Rate

Up from 58% before Pro-Level Certification launched

6.2 Days

Average Payment Time

Down from 18 days—brands now compete to pay fast

2,847

Athletes at Pro-Level+

Creating a professional ecosystem from within

Gamification That Matters

Not "$10 gift cards"—real power, status, and access. Athletes care about leveling up because it unlocks actual opportunities.

Behavioral Incentives

Solves the professionalism problem at scale. Want the AI Agent? Digital Twin? First-in-search? Earn it through excellence.

Self-Policing Ecosystem

Unreliable users lose points and access. The platform naturally filters for quality without manual intervention.

Ready to Level Up?

Join the Pro-Level athletes earning access, status, and power through professionalism. This isn't loyalty—it's excellence rewarded.

2,847 athletes already Pro-Level+ • 91% on-time delivery rate • 6.2 day avg payment

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ECONOMIC DEVELOPMENT ENGINE

The Ecosystem Business Model

GamePlan NIL isn't an "NIL platform." It's a state-wide economic development engine that drives local commerce, ensures compliance, and creates measurable impact.

We bypass the vendor game. We partner with states, university systems, and governors to become the official infrastructure.

The Strategic Positioning

Your first customer isn't an Athletic Director—it's a University President, State Board of Regents, or Governor's Office

V1.0 Vendor Approach

  • "We're an NIL marketplace, please approve us as a vendor"
  • Competing with 50 other platforms for AD attention
  • Bottom-up sales cycle: slow, painful, small contracts
  • Seen as "just another NIL tool"

V3.0 State Partnership

  • "We're an economic development engine" that keeps 90% of NIL dollars in-state
  • Meetings with University Presidents and Governor's Office
  • Top-down mandate: "The Official NIL Platform of [State University System]"
  • Seen as strategic state infrastructure, not a vendor

The State Partnership Pitch

"GamePlan NIL isn't a marketplace—it's your state-wide economic partner"

Complete Transparency

Universities and states hate NIL's "black box." We provide real-time dashboards showing:

  • Every deal, every dollar tracked
  • Compliance status across all athletes
  • Economic impact by county and business

100% Compliance

Our automated compliance engine ensures zero NCAA violations:

  • Pre-vetted "Smart Contracts" per school rules
  • Automatic tax withholding and reporting
  • Auditable trail for every transaction

Local Economic Impact

GamePlan Card data proves NIL supports in-state businesses:

  • 90% of NIL $ spent at local businesses
  • Economic multiplier effect documented
  • Positive PR story for state leadership

The Strategic Partnership

We don't ask to be "an approved vendor." We propose a state-wide partnership:

"Make GamePlan the official, preferred, and integrated platform for every public university in [State]"

Examples: "The Official NIL Platform of the University System of Georgia" or "The State of Texas NIL Economic Engine"

Ecosystem-as-a-Service Revenue Model

Diversified revenue across the entire ecosystem we've built—not just transaction fees

SaaS Subscriptions

THE FOUNDATION

Universities, Collectives, and "Preferred Partner" Brands pay recurring MRR to access platform tools

Universities (per school) $2,500/mo
Collectives $1,200/mo
Preferred Partner Brands $800/mo

Includes: Command Center, AI Co-Pilot, Deal Simulator, Compliance Tools

Digital Twin Licensing

THE SCALER

20-25% commission on all Digital Twin licensing deals—high-margin, infinitely scalable

Example Deal:

Brand licenses Digital Twin $10,000
GamePlan commission (22%) $2,200
Athlete receives $7,800

No one else has this revenue stream—it's our unique moat

Data Licensing

THE SMART MONEY

Aggregated, anonymized data from Valuation Engine and ROI Forecaster is incredibly valuable

Media Companies (ESPN, On3, 247Sports)
National Brand Agencies (Market intelligence)
Financial Institutions (NIL lending decisions)

The "NIL Market Index"—our proprietary dataset no competitor can replicate

Ecosystem Fees

THE ECOSYSTEM TAX

Small fees on transactions within the internal economy we've created

GamePlan Card Interchange

0.5% on all card transactions

Micro-Collective Setup

$50 one-time fee per collective

Peer-to-Peer Service Fee

3% on Huddle marketplace transactions

Low friction, high volume—compounds as ecosystem grows

Compliance-as-a-Service: The Final Moat

The automated clearinghouse that makes us indispensable infrastructure

How the Automated Clearinghouse Works

The NIL Command Center isn't just a dashboard—it's an auditable, automated compliance engine that handles everything

1
Smart Contract

Auto-generated, pre-vetted by university compliance

2
Escrow

Brand's money held securely until completion

3
AI Verification

Content Studio verifies athlete's post

4
Tax Withholding

Automatic tax calculation and set-aside

5
Payment Release

Funds distributed, receipts generated

Why This is the Indispensable Moat

For Universities

Zero compliance risk. Every deal auditable. No manual oversight needed.

For Brands

Peace of mind. Guaranteed NCAA compliance. Insured transactions.

For Athletes

Taxes handled automatically. No surprise IRS bills. Professional infrastructure.

Bypass Competition

You're not "another NIL platform"—you're state infrastructure. Top-down mandate eliminates vendor competition.

Network Effects

More athletes → more data → better predictions → more brands → more athletes. Self-reinforcing flywheel.

Trusted Infrastructure

Compliance-as-a-Service makes you indispensable. Universities, brands, and athletes can't operate without you.

We're Not Competing—We're Defining the Industry

By combining top-down state partnerships with V3.0 tools, GamePlan NIL becomes the essential infrastructure for the entire NIL ecosystem.

Trusted by state university systems • 100% compliance guaranteed • $XX million in economic impact tracked

What Happens Next?

Here's what to expect after you submit your questionnaire

1

Instant Confirmation

You'll receive an immediate email confirmation that we've received your information. Check your inbox (and spam folder just in case)!

2

Profile Review (24-48 hours)

Our team will review your information and create your personalized athlete profile. We'll verify your school and athletic eligibility to ensure compliance.

3

Welcome Package

Once approved, you'll get your login credentials, access to our NIL education portal, and personalized recommendations based on your profile.

4

Start Earning!

Browse brand opportunities, connect with local businesses, and start building your NIL portfolio. Our team is here to support you every step of the way!

Have Questions? We're Here to Help

Not sure about something? Our team is ready to guide you through every step of your NIL journey.

Email Us

Get a response within 24 hours

[email protected]

Join Discord

Chat with 10,000+ athletes

Join Community

Call Us

Mon-Fri, 9am-6pm ET

1-800-NIL-HELP
100% Compliant
Data Protected
10,000+ Athletes
4.8/5 Rating