See how brands are achieving measurable results through athlete partnerships on GamePlan NIL
E-Commerce • National
CHALLENGE
Launch new product line to Gen Z athletes with limited brand awareness in college market
STRATEGY
Partnered with 12 D1 athletes across football, basketball, and track using Deal Simulator to optimize roster
CAMPAIGN DETAILS
"GamePlan's Deal Simulator predicted we'd hit 4.3x ROI. We hit 5.2x. The accuracy gave our CFO confidence to triple our Q2 NIL budget."
Jennifer Martinez
VP Marketing
Local Restaurant • College Town
CHALLENGE
Compete with national chains for student business in competitive college market
STRATEGY
Created Micro-Collective supporting 12 offensive linemen + individual deals with 3 popular athletes
CAMPAIGN DETAILS
"GamePlan made it so easy. The Micro-Collective tool set everything up in 5 minutes. Now every home game weekend is our busiest day of the month."
Tony Marino
Owner
Mobile App • Series B Startup
CHALLENGE
Drive app installs among college athletes at lower CPA than paid social ads
STRATEGY
Used AI Agent to identify 25 athletes across multiple sports with authentic fitness content
CAMPAIGN DETAILS
"We were paying $7.50/install on Meta. GamePlan athletes delivered $2.80/install with higher-quality users who actually stick around."
David Park
Head of Growth
See how GamePlan's Deal Simulator can predict your campaign ROI before you spend a dollar