Fans follow athletes for their journey, creating genuine trust. When athletes recommend products, it carries 10x more weight than traditional ads.
Student-athletes average 8-15% engagement rates vs. 2-3% for traditional influencers. Their audiences are highly engaged and responsive.
Work with 20 athletes for the cost of one celebrity endorsement. Get more content, wider reach, and better ROI.
Athletes try your product in their training routine and share honest feedback with their audience.
Long-term partnerships where athletes become the face of your brand for an entire season.
Athletes host giveaways of your products to their followers, driving massive engagement.
Athletes promote your event, grand opening, or launch, bringing their fanbase in-person or online.
Athletes create authentic user-generated content you can use in your own marketing channels.
Athletes get custom discount codes and earn commission on sales they drive to your brand.
Work with 5-20 athletes simultaneously for coordinated launches, creating a wave of authentic content across multiple sports and audiences.
Test with 3-5 creators first. Identify top performers based on engagement and conversions, then scale those relationships.
Don't just pick one sport. Mix football, basketball, volleyball, etc. to reach different audience segments with unique perspectives.
Always send your product to athletes before asking for content. Their authentic experience creates better content than scripted ads.
Launch campaigns during athletes' competitive seasons when their engagement is highest and fans are most active.
Get usage rights and use athlete content in your ads, email marketing, website, and social media for maximum value.
Build custom landing pages with unique discount codes for each athlete to accurately track their performance and ROI.
Have athletes take over your brand's Instagram Stories for a day. It drives cross-pollination between audiences.
Partner athletes from the same school or region for coordinated launches that create local buzz and momentum.
Create a simple one-page brief with dos/don'ts, key messaging, hashtags, and tagging requirements. Keep it simple.
The best campaigns come from genuine relationships. Engage with athletes' content, celebrate their wins, and stay in touch.
Talk to our team about creating a custom campaign strategy for your brand