Data-Driven Partnership Planning

NIL Campaign ROI Calculator

Forecast your campaign performance before you spend. Get instant ROI projections, engagement estimates, and cost comparisons across athlete partnerships.

Real-Time Data
Industry Benchmarks
Verified Metrics
Instant Results
98%
Prediction Accuracy
$2.5M+
Deals Analyzed
3.2x
Avg ROI
847
Active Campaigns

Campaign Parameters

Enter your campaign details to get instant ROI projections

$5,000 $500 - $50,000

Projected ROI

Optimistic
3.2x

Return on Investment

Estimated Reach
45,000
Engagement
8.5%
Est. Clicks
3,825
Est. Conversions
191

Cost Breakdown

Athlete Compensation $3,500
Platform Fee (15%) $525
Content Production $750
Ad Boost (Optional) $225
Total Investment $5,000

AI-Powered Insights

  • This athlete tier performs 22% better in your target demo
  • Weekday posts see 31% higher engagement for this sport
  • Video content drives 2.8x more conversions than static posts
  • Consider bundling with 2-3 athletes for 40% cost savings

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Compare Athlete Tiers & Maximize Value

See how different athlete tiers perform across key metrics and find the best fit for your budget

Athlete Tier Avg. Cost Reach Engagement CPM Best For
Emerging
5K-20K followers
 $500-$1.5K 8K-25K 12-18% $20-40 Local campaigns, niche products
Rising
20K-50K followers
 $1.5K-$4K 25K-65K 9-13% $30-60 Regional brands, product launches
Established
50K-100K followers
Most Popular
$4K-$10K 65K-150K 7-11% $40-80 National campaigns, brand awareness
Elite
100K+ followers
 $10K-$50K+ 150K-1M+ 6-9% $50-120 Enterprise, major brand partnerships

Small Business

Local restaurant partnering with 3 emerging athletes

3x Emerging Athletes $3,000
Platform Fee (15%) $450
Content Support $500
Total $3,950
Expected Results:
  • 30K+ Total Reach
  • 4,500 Engagements
  • 180 Store Visits
  • $15,800 Revenue
4.0x ROI

Based on local business avg

RECOMMENDED

Regional Brand

Fitness brand with 2 established athletes

2x Established Athletes $14,000
Platform Fee (12%) $1,680
Pro Content Package $2,500
Ad Boost Budget $1,820
Total $20,000
Expected Results:
  • 200K+ Total Reach
  • 18,000 Engagements
  • 3,600 Website Visits
  • $72,000 Revenue
3.6x ROI

Based on CPG brand avg

Enterprise

National brand with 1 elite + 5 established athletes

1x Elite Athlete $25,000
5x Established Athletes $35,000
Platform Fee (10%) $6,000
Enterprise Content $8,000
Multi-Channel Boost $6,000
Total $80,000
Expected Results:
  • 1.2M+ Total Reach
  • 96,000 Engagements
  • 19,200 Conversions
  • $256,000 Revenue
3.2x ROI

Based on enterprise avg

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