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Industry-First Technology

NIL Valuation Engine
Know Your Worth

The first data-driven, predictive valuation tool for student-athlete NIL deals. Get your personalized GamePlan Score™ in minutes.

$2.5M+
NIL Deals Analyzed
10K+
Athletes Valued
94%
Accuracy Rate
Real-Time
Market Data

Free for athletes • No credit card required • Results in 5 minutes

Bank-Level Security
Real Market Data
AI-Powered Analysis
Predictive Modeling
Scroll to explore
NEW: Your Complete NIL Operating System

Meet the NIL Command Center

You know your worth. Now manage your entire NIL business from one powerful dashboard.

Financial Hub with Auto Tax Calculations
Deliverables & Content Calendar
Automatic Compliance Reporting
Visual Contract Timeline
Explore Command Center
+23%
$47,850
Your Total YTD Earnings
Tax set aside: $9,570 (20%)
100%
Compliance Rate
8/8 deals reported to university
Auto-synced with INFLCR
Peace of Mind for Parents
Schools & parents love the transparency

How the GamePlan Score™ Works

Our proprietary algorithm analyzes 50+ data points across three critical dimensions to calculate your true NIL market value

Social Media Metrics

Deep analysis of your digital influence across all platforms

  • Follower Quality: Not just quantity - we analyze real vs. bot accounts
  • Engagement Rate: Likes, comments, shares, saves weighted by platform
  • Audience Demographics: Age, location, interests of your followers
  • Content Performance: Video views, story completion rates, viral potential
  • Platform Mix: TikTok, Instagram, Twitter/X, YouTube weighted differently
35%
Weight in GamePlan Score

Athletic Performance

Your on-field/court achievements and visibility

  • Playing Time: Starter status, minutes/snaps, position importance
  • Stats & Awards: All-Conference, Player of the Week, ranking lists
  • Team Success: Championships, tournament runs, national rankings
  • Media Coverage: ESPN mentions, local news features, highlight reels
  • School Profile: Power 5, mid-major, D2, D3, NAIA, or high school
30%
Weight in GamePlan Score

Market Comparables

Real-world deal data from athletes like you

  • Comparable Athletes: Similar sport, level, region, social following
  • Deal Database: $2.5M+ in actual NIL deals tracked and indexed
  • Regional Pricing: Cost of living and market size adjustments
  • Brand Categories: Apparel, food, tech, local business rates vary
  • Seasonal Trends: Values change during recruiting season, playoffs
35%
Weight in GamePlan Score

The GamePlan Score™ Formula

A predictive model, not just a rate card

35%
Social Metrics
+
30%
Performance
+
35%
Market Data
=
Your
GamePlan Score™

Why it matters: This isn't just a number. It's your negotiating power.

Athletes with GamePlan Scores negotiate 2.3x higher deals on average than those who guess.

Free Tool

Calculate Your NIL Value

Connect your accounts or enter your stats manually. Results in 5 minutes.

1
Social Media
2
Athletic Info
3
Results

Step 1: Connect Your Social Media

We'll securely analyze your engagement rates and audience demographics. Your login credentials are never stored.

OR ENTER MANUALLY

Enter Your Stats Manually

Pro Tip: Connecting accounts gives more accurate results, but manual entry works too!

Your Privacy is Protected

We use OAuth 2.0 (the same security banks use). We can't see your password, only public profile data. Disconnect anytime.

JM

"I was charging $500 per post. After seeing my GamePlan Score, I realized I was worth $2,200. Renegotiated my deals and tripled my NIL income in 2 months."

Jordan Martinez
D1 Basketball • 42K Instagram Followers

Sample GamePlan Score™ Report

Here's what you'll receive - not just a number, but actionable insights

Marcus Johnson

D1 Football • University State • Junior

Last Updated
Nov 18, 2025
Your GamePlan Score™
82
out of 100
Top 15%
In Your Sport
Top 20%
Your Division
Top 25%
Your Region
Estimated Deal Value Range
$1,800 - $3,200
Per sponsored post/campaign

Score Breakdown

Social Media Metrics
35% weight
29/35
+12% vs avg
Instagram
25K followers • 8.5% engagement
Above average
TikTok
42K followers • 120K avg views
Strong performance
Athletic Performance
30% weight
24/30
+8% vs avg
Starter
Playing Status
Power 5
Conference
12 Games
This Season
Market Comparables
35% weight
29/35
+15% vs avg
Based on 47 comparable athletes in your market
Median Deal Value
Similar athletes
$2,100

How to Increase Your Score

Boost Engagement Rate
Your engagement is good, but hitting 10%+ could add $500-800 per deal. Post more video content and ask questions in captions.
Potential: +6 points
Grow TikTok Presence
You're doing great, but athletes with 100K+ TikTok followers earn 2.1x more. Post 3-5x per week with trending sounds.
Potential: +8 points
Get Media Coverage
Being featured on ESPN, conference media, or local news adds credibility. Reach out to your school's sports info director.
Potential: +4 points
Earn Accolades
All-Conference, Player of the Week, or Academic All-American awards boost your score. Keep performing on and off the field.
Potential: +5 points
Get Your GamePlan Score Now

Free forever for athletes • Takes 5 minutes • Update anytime

Why GamePlan Score™ is Different

We're not just another social media dashboard. We're the "Zillow Zestimate" for athlete NIL value.

Feature
GamePlan Score™
Other Platforms Guessing
Real Market Data
$2.5M+ deals analyzed
Predictive AI Model
94% accuracy rate
Basic calculators
Athletic Performance Data
Full integration
Social only
Regional Market Adjustments
Cost of living factored
Growth Recommendations
Personalized insights
Generic tips
Real-Time Updates
Auto-refresh daily
Manual refresh
Price for Athletes
FREE
Forever
$29-99/mo
Subscription
Free
But inaccurate
2.3x
Higher deals negotiated by GamePlan Score users
94%
Accuracy within $200 of actual deal value
10K+
Athletes using GamePlan Score monthly

Success Stories from Real Athletes

Athletes who discovered their true value and transformed their NIL earnings

JM
Jordan Martinez
D1 Basketball • Junior

"I was charging $500 per post because I didn't know any better. My GamePlan Score showed I was worth $2,200. I renegotiated all my deals and tripled my NIL income in 2 months."

Before vs After
$500
per post
$2,200
per post
TC
Tyler Chen
D2 Football • Senior

"As a D2 athlete, I thought brands wouldn't pay me much. My GamePlan Score showed my TikTok engagement was in the top 5% nationally. Now I'm making more than some D1 athletes!"

Total NIL Earnings
$0
Year 1
$18K
Year 2
EP
Emma Patterson
D1 Volleyball • Sophomore

"A brand offered me $300 for a 3-post campaign. I showed them my GamePlan Score and negotiated up to $1,500. They actually respected me more for knowing my worth!"

Deal Negotiation
$300
Initial offer
$1,500
Final deal

Watch Athletes Explain Their Results

Marcus Johnson
D1 Football Quarterback
2:45

How I went from $0 to $25K in NIL earnings

Sarah Williams
D1 Basketball Guard
3:12

Why knowing your value changes everything

10,000+
Athletes Trust GamePlan Score
$75M+
In NIL Deals Facilitated
4.9/5
Average User Rating

Frequently Asked Questions

Everything you need to know about GamePlan Score™

Still Have Questions?

Our team is here to help you understand your NIL value

Join 10,000+ Athletes

Stop Guessing.
Start Earning.

Calculate your GamePlan Score™ in 5 minutes and discover what brands should actually be paying you for NIL deals.

100% Free for Athletes
No Credit Card Required
5 Minute Setup
2.3x
Higher Earnings
94%
Accuracy Rate
$75M+
Deals Facilitated

Trusted by athletes at:

Power 5 Schools
D2 Programs
D3 & NAIA
High Schools

The Average Athlete Undervalues Themselves by 43%

Don't leave money on the table. Know your worth. Get your GamePlan Score™ today.