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NIL Valuation Engine
Know Your Worth

Calculate My Value
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How the NIL Athlete Network Scoreâ„¢ Works

Social Media Metrics

Deep analysis of your digital influence across all platforms

  • Follower Quality: Not just quantity - we analyze real vs. bot accounts
  • Engagement Rate: Likes, comments, shares, saves weighted by platform
  • Audience Demographics: Age, location, interests of your followers
  • Content Performance: Video views, story completion rates, viral potential
  • Platform Mix: TikTok, Instagram, Twitter/X, YouTube weighted differently
35%
Weight in NIL Athlete Network Score

Athletic Performance

Your on-field/court achievements and visibility

  • Playing Time: Starter status, minutes/snaps, position importance
  • Stats & Awards: All-Conference, Player of the Week, ranking lists
  • Team Success: Championships, tournament runs, national rankings
  • Media Coverage: ESPN mentions, local news features, highlight reels
  • School Profile: Power 5, mid-major, D2, D3, NAIA, or high school
30%
Weight in NIL Athlete Network Score

Market Comparables

Real-world deal data from athletes like you

  • Comparable Athletes: Similar sport, level, region, social following
  • Deal Database: $2.5M+ in actual NIL deals tracked and indexed
  • Regional Pricing: Cost of living and market size adjustments
  • Brand Categories: Apparel, food, tech, local business rates vary
  • Seasonal Trends: Values change during recruiting season, playoffs
35%
Weight in NIL Athlete Network Score

The NIL Athlete Network Scoreâ„¢ Formula

35%
Social Metrics
+
30%
Performance
+
35%
Market Data
=
Your
NIL Athlete Network Scoreâ„¢

Calculate Your NIL Value

1
Social Media
2
Athletic Info
3
Results

Step 1: Connect Your Social Media

We'll securely analyze your engagement rates and audience demographics. Your login credentials are never stored.

OR ENTER MANUALLY

Enter Your Stats Manually

Pro Tip: Connecting accounts gives more accurate results, but manual entry works too!

Your Privacy is Protected

We use OAuth 2.0 (the same security banks use). We can't see your password, only public profile data. Disconnect anytime.

Sample NIL Athlete Network Scoreâ„¢ Report

Marcus Johnson

D1 Football • University State • Junior

Last Updated
Nov 18, 2025
Your NIL Athlete Network Scoreâ„¢
82
out of 100
Top 15%
In Your Sport
Top 20%
Your Division
Top 25%
Your Region
$1,800 - $3,200
Per sponsored post/campaign

Score Breakdown

Social Media Metrics
35% weight
29/35
+12% vs avg
Instagram
25K followers • 8.5% engagement
Above average
TikTok
42K followers • 120K avg views
Strong performance
Athletic Performance
30% weight
24/30
+8% vs avg
Starter
Playing Status
Power 5
Conference
12 Games
This Season
Market Comparables
35% weight
29/35
+15% vs avg
Based on 47 comparable athletes in your market
Median Deal Value
Similar athletes
$2,100

How to Increase Your Score

Boost Engagement Rate
Your engagement is good, but hitting 10%+ could add $500-800 per deal. Post more video content and ask questions in captions.
Potential: +6 points
Grow TikTok Presence
You're doing great, but athletes with 100K+ TikTok followers earn 2.1x more. Post 3-5x per week with trending sounds.
Potential: +8 points
Get Media Coverage
Being featured on ESPN, conference media, or local news adds credibility. Reach out to your school's sports info director.
Potential: +4 points
Earn Accolades
All-Conference, Player of the Week, or Academic All-American awards boost your score. Keep performing on and off the field.
Potential: +5 points
Get Your NIL Athlete Network Score Now