KPI Data Analysis and Business Performance Metrics Dashboard Concept, Businessman Reviewing Key Indicators to Improve Strategy, Productivity, Decision-Making for Sustainable Growth, Digital Marketing

Analytics Dashboard

Deep dive into your NIL campaign performance with real-time metrics, engagement insights, and ROI tracking across all platforms.

+24%

4.2M

Total Reach

+847K this week
+8%

6.8%

Avg Engagement Rate

Above industry 4.2%
-2%

$847K

Total Investment

$142K pending
+15%

5.2x

Average ROI

$4.4M generated

Performance Over Time

Mon Tue Wed Thu Fri Sat Sun
Impressions
Engagement

Platform Distribution

100%

Total

Instagram

1.8M reach

42%

TikTok

1.3M reach

31%

Twitter/X

714K reach

17%

YouTube

420K reach

10%

Top Performing Athletes

Athlete Sport Campaigns Total Reach Engagement ROI Actions
MC

Marcus Chen

@marcusc_23

 Football 8 847K 8.4% 6.2x
SJ

Sarah Johnson

@sarahjhoops

 Basketball 6 624K 7.8% 5.8x
AB

Alicia Brooks

@aliciabrooks

 Soccer 5 512K 7.2% 5.5x

Campaign Performance Breakdown

Spring Social Media Blitz

12 Athletes • Active

847K

Total Reach

5.2x

ROI

8.4%

Engagement

$45K

Investment

72%

Complete

Summer Brand Ambassador Program

8 Athletes • Active

592K

Total Reach

3.8x

ROI

6.9%

Engagement

$62K

Investment

30%

Complete