Compensation cannot be contingent on athletic performance,
recruiting decisions, or enrollment at a specific school.
Written Agreements
Always get NIL deals in writing. Verbal agreements are risky and
difficult to enforce or prove for compliance.
Report to Compliance
Disclose all NIL activities to your school or athletic association.
Transparency protects your eligibility.
Respect School IP
Cannot use school logos, uniforms, or trademarks without explicit
permission from your institution.
Legal Compliance
Ensure deals comply with federal, state, and local laws including
labor laws, endorsement regulations, and tax codes.
Fair Market Value
Compensation should reflect actual market value for the services
provided — not artificially inflated amounts.
Got Questions?
Frequently Asked
Questions
Find quick answers to the most common questions about NIL basics,
eligibility, and getting started.
No! Earning NIL income does not affect your athletic scholarship. Your
scholarship is separate from NIL activities. However, you must still
maintain academic and athletic eligibility requirements set by your
school and athletic association.
It depends on your state. Some states allow high school NIL with
restrictions, while others prohibit it entirely. You must follow your
state high school athletic association's rules. Check our State Rules
Database to see what's allowed in your state.
There is no cap on NIL earnings. Top college athletes in major sports
can earn six or seven figures annually, while most athletes earn
anywhere from a few hundred to several thousand dollars per year. Your
earning potential depends on your sport, social media following,
performance, and marketability.
Not required, but highly recommended for larger deals. For small local
partnerships, you can often handle negotiations yourself using
contract templates and guidance from your school. For significant
deals (over $10,000), consider consulting with an attorney who
specializes in NIL or sports law to protect your interests.
Yes, but with important visa restrictions. F-1 visa holders must
ensure NIL activities comply with their visa status. Generally,
passive income (like licensing) is allowed, but active work may
require authorization. J-1 visa holders face stricter limitations.
Always consult with your school's international student office and an
immigration attorney before pursuing NIL.
Your existing NIL deals typically remain valid when you transfer, as
they're personal contracts. However, you must ensure they comply with
your new school's policies and state laws. Some contracts may have
geographic or school-specific limitations. Always review contracts
before transferring and notify partners of any changes.
Generally, no — not without explicit written permission. School names,
logos, uniforms, and trademarks are intellectual property owned by the
institution. Using them without authorization violates school policy
and can lead to loss of eligibility. Always use only your personal
name, image, and likeness unless you have official approval.
NIL income is considered self-employment income and is subject to
federal and state income taxes, plus self-employment tax (15.3% for
Social Security and Medicare). You should set aside 25-30% of NIL
earnings for taxes, track all expenses as deductions, and consider
making quarterly estimated tax payments if you earn more than $1,000
annually.
Start by building your social media presence and creating quality
content. Register on NIL platforms like GamePlan NIL to connect with
brands. Reach out to local businesses in your community — restaurants,
gyms, retail stores often seek local athlete partnerships. Attend NIL
events and networking opportunities at your school. Focus on
authenticity and brands that align with your values.
Key elements include: clear description of deliverables, specific
payment amount and schedule, contract duration and termination
clauses, rights you're granting (exclusivity, usage rights,
territory), your obligations and deadlines, liability protections, and
compliance with NCAA/school rules. Never sign a contract you don't
fully understand — have it reviewed by your compliance office or an
attorney first.